The approach to consultancy
it is that of a consulting boutique.
It starts from the needs analysis
and is based on more than 15 years of experience
dedicated to consultancy, research and training
and sustainability
and circularity dissemination on in the creative sectors.
Brand identity
Study of the brand identity to customize the sustainability strategy
ESG strategy
Collection and analysis of the data necessary to propose the environmental, social and governance sustainability strategy for sustainability
Implementation
Advisory for the implementation of the environmental, social sustainability strategy and governance for sustainability
Evaluation and development of branding strategies on product, communication and retail
Creation of focus groups, surveys and interviews for brand image analysis
Competitive intelligence and benchmarking analysis
Analysis of brand perception and development of brand identity
Analysis of positioning and development of growth strategies
Analysis and planning for line extensions and brand extensions
Preparation of strategic plans for sustainability, circularity, responsible product innovation, transparency and traceability strategy
Preparation of communication plans for the sustainability and circularity strategy
Definitions of sustainability and circularity claims supported by data
Identification of key priority eco-design principles and organizational support for the implementation of eco-design principles
Support for the definition of sustainability governance
Definition of the guidelines for drafting the sustainability report
Reading of LCA data
Preparation of the business plan for born circular and born sustainable start-ups
Advisory for conference organization
Development and support of co-branding projects for sustainability and circularity among companies in the fashion sector or in other sectors
Advisory for the implementation of the environmental, social and governance sustainability strategy
R.idea's approach is boutique consulting: the initial study of the needs is fundamental for the success of the project. In addition to the services indicated, the R.idea makes use of collaborations with the best external bodies for additional services such as legal services for sustainability and circularity regulations, LCA, sustainability reporting.
In 2022 Francesca Romana Rinaldi has been involved as a consultant by the European Commission DG GROW for the co-creation process of the Textiles Transition Pathway announced in the EU strategy on 30 March 2022
Since 2019, Francesca Romana Rinaldi has been involved as a consultant by UNECE for the drafting of the Policy Recommendation, capacity building and outreach of the Enhancing traceability and transparency of sustainable value chains in the garment and footwear sector project.
In 2017 Francesca Romana Rinaldi has been involved by the Municipality of Milan for a city branding project.
Organization and management of a conference in Bergamo in 2017 for PER AMO IL LINO - MASTERS OF LINEN
Organization of a startup competition "WSM Smart Contest" in 2020 in Milan for White